James “YAYO” Bailey is a multifaceted creative director and consultant focused on narrative driven world building for talent and brands across multiple industries including entertainment, sports and commerce.

Working closely as a key creative partner, Bailey has directed, overseen and guided holistic campaigns, strategies and talent focused executions for the likes of Rihanna, Riot Games, Mercedes Benz, Jay-Z, Hailee Steinfeld and Sonos.

Founder of Mataitis LLC, which aims to bridge the creative gap between talent and brands.

Currently represented as a creative director by William Morris Entertainment (WME).
For all creative enquiries please email ewk@wmeagency.com