My first project at Converse involved collaborating with the internal creative, brand, and marketing teams to launch the award-winning campaign "Made by You." This campaign celebrated everything and everyone that makes the Converse Chuck Taylor All Star truly iconic.

Partnering with the team at Anomaly, we photographed Chucks worn by celebrities, artists, entertainers, and counterculture heroes, both past and present. We then showcased these images in poster form, elevating them to works of art displayed around the globe. As an extension of the campaign, we set up photo stations in key markets, inviting everyone to immortalize their favorite sneakers in a photo

Key Partners: Anomaly Agency, Converse CMO, Global Creative Director, Internal Brand Creative and Marketing Teams.