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Product Launches
Product Launches
Product Launches
Sonos—Ace Headphones
Sonos—Ace Headphones
Sonos—Ace Headphones
Project Information
Project Information
Project Information
In the spring of 2024, Sonos launched its first headphones, Sonos Ace. To introduce this innovative product, we collaborated with 72 & Sunny to position Ace as the ultimate conduit for unlocking emotions through sound.
We identified a key demographic and created assets that resonate with their tastes, showcasing how Ace enhances the listening experience and taps into their emotions.
Key partners: 72 & Sunny, the Senior Global Director, and our Internal Brand & Marketing teams.
In the spring of 2024, Sonos launched its first headphones, Sonos Ace. To introduce this innovative product, we collaborated with 72 & Sunny to position Ace as the ultimate conduit for unlocking emotions through sound.
We identified a key demographic and created assets that resonate with their tastes, showcasing how Ace enhances the listening experience and taps into their emotions.
Key partners: 72 & Sunny, the Senior Global Director, and our Internal Brand & Marketing teams.
In the spring of 2024, Sonos launched its first headphones, Sonos Ace. To introduce this innovative product, we collaborated with 72 & Sunny to position Ace as the ultimate conduit for unlocking emotions through sound.
We identified a key demographic and created assets that resonate with their tastes, showcasing how Ace enhances the listening experience and taps into their emotions.
Key partners: 72 & Sunny, the Senior Global Director, and our Internal Brand & Marketing teams.
