In the fall of 2020, we revamped the Sonos Brand Guidelines to infuse our marketing with more humanity and color. We recognized that our photography lacked emotional depth and our color palette felt outdated.

While working remotely, we set out to create new guidelines that capture the range of emotions users experience with Sonos products. The updated document encompasses tone of voice, color, typography, layout, photography, and motion principles, ensuring our brand truly resonates with our audience.

Key Partners: Senior Global Director, Brand Creative Team & Product Marketing Teams.