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Social Strategy
Social Strategy
Social Strategy
Sonos—Social Strategy
Sonos—Social Strategy
Sonos—Social Strategy
Project Information
Project Information
Project Information
During my time at Sonos, our social strategy has undergone numerous transformations. We’ve experimented with everything from strict product-focused imagery to user-generated and creator-led content. One significant gap we identified was our presence on YouTube, where independent creators were already making videos about our products.
In 2023, we took action to formalize a social strategy with a focus on owning the conversation on YouTube. We transformed our LA retail space into a dedicated video production studio, allowing us to create educational, entertaining, and short-form video content.
Over the past year, our LA space has produced over 80 videos for YouTube alone, along with additional content for Facebook, Instagram, and TikTok. As a result, our audience reach and engagement has increased significantly.
Key Partners: Senior Global Director, Brand Creative Team.
During my time at Sonos, our social strategy has undergone numerous transformations. We’ve experimented with everything from strict product-focused imagery to user-generated and creator-led content. One significant gap we identified was our presence on YouTube, where independent creators were already making videos about our products.
In 2023, we took action to formalize a social strategy with a focus on owning the conversation on YouTube. We transformed our LA retail space into a dedicated video production studio, allowing us to create educational, entertaining, and short-form video content.
Over the past year, our LA space has produced over 80 videos for YouTube alone, along with additional content for Facebook, Instagram, and TikTok. As a result, our audience reach and engagement has increased significantly.
Key Partners: Senior Global Director, Brand Creative Team.
During my time at Sonos, our social strategy has undergone numerous transformations. We’ve experimented with everything from strict product-focused imagery to user-generated and creator-led content. One significant gap we identified was our presence on YouTube, where independent creators were already making videos about our products.
In 2023, we took action to formalize a social strategy with a focus on owning the conversation on YouTube. We transformed our LA retail space into a dedicated video production studio, allowing us to create educational, entertaining, and short-form video content.
Over the past year, our LA space has produced over 80 videos for YouTube alone, along with additional content for Facebook, Instagram, and TikTok. As a result, our audience reach and engagement has increased significantly.
Key Partners: Senior Global Director, Brand Creative Team.
