Confidently rooted in its origins, Teva stays open minded and forward thinking. I worked with FAREWELL NYC to develop a compelling brand book that celebrates Teva's distinct and enduring heritage while still pushing boundaries.

We set out to capture and elevate the brand's newly evolved messaging–a combination of outdoor grit and unapologetic style. By assessing Teva's strategic initiatives and curating their wide-ranging imagery, we established a clear visual narrative. The resulting brand book is an emblematic guide that pioneers the next evolution of Teva's iconic voice.

Key Partners: FAREWELL, Steve-Bob Photography, Internal Teva Brand and Marketing teams.